Persuasion Udemy Course

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WHAT MAKE YOU SIMILAR?

BYRNE (1966)

BARON (1971)

So what does this mean for you? Well, if you're trying to convince someone and

you don't already have a relationship with that person, you can establish a

quick bond with the other person by finding some common ground,

emphasizing and highlighting the things that make you similar to the other

person.

Find something you both like or something you both dislike -- something

that brings you together in a similar sort of way.

Once you've established that, they'll be more open to the persuasive message you

have to share. Or if you ask them to do something for you, they'll be more likely

to do that.

When you share an opinion with someone, when you share something in common with

another person,

it can make you more persuasive because it makes you more likeable. And it can be

something dumb, too. There's one study that showed that if you find out that the

other person has the same birthday as you, you'll be more influenced by that

person. So it goes even more superficial than shared likes and dislikes.

Just having the same birthday can be enough.

OVERCOMING RESISTANCE WITH THE "BUT YOU ARE FREE" TECHNIQUE

REACTANCE (BUT YOU ARE FREE)

GUEGUEN & PASCUAL (2000)

CARPENTER (2013)

But overall, this is an effective strategy because it reminds people that

they're free to say "no."

It assures them that they continue to have autonomy. They can say "yes," they can

say "no"...

ultimately it's their choice. And it's so strange to me that reminding people that

they can say "no"

makes them more likely to say "yes." So the next time you have a favor to ask, simply

add these simple words: "but you are free to say 'no,'" and you might find that people

become more likely to say "yes."

SHOULD YOU AIM FOR QUANTITY OR QUALITY?

PETTY & CACIOPPO (1984)

according to research by Richard Petty and John Cacioppo, is that

it depends. It depends on two main things: 1) are people paying attention? and

2) are the reasons any good?

1) QUANTITY OVER QUALITY (GIVE EVERYTHING)

MAKE IT RELEVANT!

KNOW YOUR AUDIENCE:-

HAN & SHAVITT (1994)

-INDIVIDUALISM

-COLLECTIVISM

EDWARD (1990)

-EMOTION 

-LOGIC

Website: socialpsychonline.com

YouTube Channel: Andy Luttrell

PodCast: opinionsciencepodcast.com

Bonus Lecture: More from Andy Luttrell

Thanks for taking this course! If you're interested in more social psychology, check out some of my other projects online:

• Podcast! Check out my weekly podcast, Opinion Science. It's a show about the psychology of people's opinions, where they come from, and how they change. Follow the podcast on Facebook or Twitter (@OpinionSciPod) for updates!
  

• Blog! You can also check out the archives of my social psychology blog, "Be a People Expert."
  

• More Videos! Finally, you can support my work by subscribing to my YouTube channel, which features fun shot videos about lots of topics in psychology.

-Andy

Bonus Lecture: Get a Free Psychology PDF Ebook

Thanks again for your interest in psychology! If you want to learn more, I put together a short PDF ebook: "5 Amazing Psychology Experiments." It's includes 5 of my favorite studies in social psychology. They are simple experiments that revealed intriguing things about human thought and behavior.

If you want to check it out, you can grab it for free on my website: Be a People Expert (Ebook Download)

Enjoy!